Tips on Good Practice in Campaigning

Published by NCVO

This practical guide identifies ten key principles to successful campaigns drawing out lessons for campaigners to consider in enhancing the impact of their campaigns. It is illustrated throughout with practical case studies from a variety of organisations across the sector.

The advice contained in the guide is intended to act as a prompt to help organisations and groups to translate the learning to their own specific campaigning. The guide covers topics such as:

  • Analysing the issues you want to campaign on and setting objectives;
  • Building good information (for example, on who are the decision makers your campaign needs to target):
  • Tracking the progress of your campaign;
  • Planning the right mix of campaigning activities or ‘tactics’.


Planning a Campaign

Produced by WCVA

This short information sheet explains the difference between campaigning and lobbying, and provides tips on how groups should plan their campaign, and where to get more information. It covers the following topics:

  • Planning a campaign;
  • What resources you need e.g. campaign materials, publications etc;
  • Developing a strong evidence base;
  • Making sure you are approaching the people who have the power to change things;
  • Establishing campaign aims and key messages;
  • Developing a plan of activities with timescales.

Campaigning and Lobbying Techniques

Produced by WCVA

This information sheet discusses the various campaigning and lobbying techniques that you could consider using to further your campaign. These are grouped four areas: the written word, using the media, mobilising your supporters and lobbying.

The Route to Successful Campaign Planning

Friends of the Earth

This short guide covers setting the aims for your campaign, drawing up a campaign action plan, the different tasks involved at each stage of a campaign, and working out your messaging. It includes a detailed example of a campaign to increase public awareness of recycling. The information and advice can be applied to all sorts of other campaign areas as well.

How to promote your group, event or project for small community groups

Published by Southampton City Council

This short guide has been produced for use by community groups who want to promote their projects, activities, events and themselves. Included in this guide is how to write a press release, use local media contacts to promote local information and designing a basic poster.

Empowerment: Guide to Influencing your Local Services

Published by Radar/Disability Rights UK

Empowerment is about inclusion, about being included in local issues and services that affect you. It is about getting your voice heard where it most matters and has maximum impact. It is about making decision makers understand your needs in the local community.

Whether you are a pan-disability group, mental health network, an access group, a concerned individual or anyone working for equality for people with lived experience of disability or health conditions this guide is full of tips on how to make a difference.

Using the Law to Fight Cuts to Disabled People’s Services:

Produced by Steve Broach, barrister at Doughty Street Chambers, and Kate Whittaker, consultant solicitor at Scott-Moncrieff & Associates

This paper is intended to help campaigners – including Disabled People and those supporting them – understand how the law can be used to help fight cuts to valued services in their area. The paper is intended to be read by those who do not have a legal background.
The guide focuses on legal challenges to cuts to services for disabled adults, but also considers some of the key issues for disabled children.

It also contains an extensive list of solicitors firms working in this area.

The equivalent guide on challenging cuts to children’s services is on the Every Disabled Child Matters campaign website:


NCVO Factsheets on Campaigning

NCVO has a range of free downloadable resources to introduce and demystify a range of topics in campaigning and influencing.

NCVO ‘Free Dave’ campaigning Videos

Completely new to campaigning? Want to explain the core principles of effective campaigns to new groups? These five short and entertaining films explain five key principles of campaigning through a fictitious campaign called ‘Free Dave’.

Part 1 Define your issue

Part 2 Gather your evidence

Part 3 Find useful allies

Part 4 Know who to lobby

Part 5 Use a range of tactics